HHWT, a platform dedicated to making travel accessible for Muslim travelers, sought a refreshed brand identity to better connect with its audience and convey its mission. Our goal was to create a cohesive and recognizable brand that resonates with the values and aspirations of HHWT's community.

Understanding the Audience:

• Through comprehensive market research and user feedback, we identified key elements that Muslim travelers prioritize: trust, inclusivity, and authenticity.

Visually Appealing & Trustworthy:

• We developed a modern, clean, and visually appealing design language that reflects HHWT’s vibrant and diverse community. The use of warm, inviting colors and culturally resonant patterns helps to foster a sense of belonging and trust.

• The redesigned logo and visual elements incorporate subtle Islamic geometric patterns, symbolizing unity and connectivity, while maintaining a contemporary look that appeals to a global audience.

The Result:

The brand identity redesign for HHWT successfully enhanced its market presence, receiving positive feedback from users for its clarity, aesthetic appeal, and cultural resonance. The new identity positions HHWT as a trusted and innovative leader in the niche travel sector, attracting more users and strengthening brand loyalty.